For this project I was tasked with rebranding an existing packaging design of my choosing into something more modern and high value. The product I decided to rebrand was a diaper rash cream from the baby section I renamed as Sweet Cheeks. Sweet Cheeks strives to bring clean, environmentally safe diaper rash cream to the shelves while also maintaining a more cute and fun aesthetic, instead of a clinical one like so many on the shelves already. After designing the initial visual identifier as well as the other necessary visual elements for the packaging, I then designed a dieline, including special printing separations, as well as a mockup of the finished box and completed dieline.