My goal for this project was to create a cohesive visual identity for an e-commerce retail website for a premium skate shop company, Anomaly. Anomaly is a hybrid streetwear/skate shop that marries the two ideas with themes of grunge and modernism showcased throughout its design. After designing the initial logo mark and visual elements for the website, I then created a sitemap, multiple rounds of wireframes, multiple web pages, as well as a working prototype of the website.